Ferrari has launched cryptocurrency payments for its luxury sports vehicles in the U.S. and plans to expand to Europe at the request of wealthy customers.

Most blue-chip corporations avoid crypto due to its volatility and regulatory issues.

Tesla began accepting bitcoin in 2021 before CEO Elon Musk discontinued it due to environmental concerns.

Ferrari’s Chief Marketing and Commercial Officer, Enrico Galliera, confirmed that the company aims to reach carbon neutrality by 2030 along its entire value chain.

The company will accept bitcoin, ether, and USDC for its U.S. launch through BitPay, with the aim of converting cryptocurrency payments into traditional cash for dealers to protect them from market volatility.

Most U.S. dealers have signed up or will join the scheme.